Project Intro
Project Intro
Party Rental Ltd. is one of the leading event rental companies in the US, supplying the widest variety and largest inventory of rental products in the nation for
more than 55,000 events and celebrations per year. Party Rental Ltd. has been family-owned since their founding over 50 years ago and pride themselves on
exceptional service, style, and innovation.
Playlist
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How to Create an Account
Video
highlights
highlights
Previously, customers had to contact Sales Reps directly to put in or edit orders, but that old and outdated system was replaced by a modern e-commerce
platform where customers can build, edit, and submit their orders online. Party Rental Ltd. enlisted CMYK to produce a series of How-to videos to help their
customers navigate the new ecommerce features on their website and have the most convenient and seamless renting experience as possible.
CMYK oversaw the production of these videos from start to finish. We were responsible for concepting, script writing, storyboarding, design/illustration, voice
over, and animation. The Party Rental brand is fun! So we cast their mascot– a big pink hippo– as the animated narrator of the videos.
