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CMYK 2025 Pride Collection

This Pride, CMYK is turning language into a look with Name Tags, a limited-edition line of embroidered t-shirts that wear your identity, your kink, your relationship status—or your chaotic energy—on your chest.

Each shirt features a single word or phrase pulled straight from LGBTQIA+ culture: “Power Bottom,” “Queerdo,” “MILF,” “They/Them,” “Cash Pig,” and many more. Simple. Direct. Unmissable. These are not labels to hide behind—they’re declarations, flirtations, and invitations to be known.

Name Tags is a wink and a weapon. A personal ad and a protest. Designed to spark conversation and connection, this collection honors the way queer people have always used language: to survive, to seduce, to self-identify, and to say f*ck you to categories that never fit in the first place.

Name Tags is about claiming the words that make us seen,” says CMYK co-founder Chris Langer. “It’s about pride without explanation. Just wear what you are—and let the world catch up.”

Wear your label. Start the conversation. Or shut it down.

Either way, you’ve been tagged.

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