A Full-Service Creative Partnership
Our journey with Greenlite began with enhancing their website content and producing an animated explainer video. Recognizing the synergy between our teams, Greenlite entrusted us as their full-service marketing agency. Together, we’ve reimagined their brand identity, overhauled their digital presence, produced engaging product videos, and continue to drive their marketing initiatives forward, including the recent launch of the LiteTable microsite.
Brand Strategy and Visual Identity
We started with a full rebrand, creating a new logo, identity system, and visual language that reflects their forward-thinking, mission.
Our goal was to give Greenlite a look and feel that aligned with their ambitions—modern, clean, and trustworthy—without losing the company’s approachable, accessible voice.
Product Video & Motion Assets
To support the launch of their core offerings, we concepted and produced a product video that highlights Greenlite’s value prop in under two minutes. We handled scripting, storyboarding, animation, and final delivery—bringing clarity and polish to a highly technical product space.
A Redesigned and Overhauled Website
We rebuilt Greenlite’s website from the ground up with a focus on usability, performance, and scalability. The new site integrates product information, educational content, and brand storytelling in a way that supports both B2B and retail customers.
We prioritized:
– A clean UI to showcase products and solutions
– A responsive build optimized for speed and mobile
– Scalable CMS architecture for easy content management
– Clear pathways for both e-commerce and partner sales
Ongoing Marketing Support
As their retained agency partner, we continue to support Greenlite with ongoing marketing and creative needs—from seasonal campaigns to strategic consulting and sales enablement materials.
Recently, we partnered with them to design and launch a microsite for LiteTable, their proprietary SaaS platform. The site was built to clearly articulate the software’s features and benefits for energy managers and facility operators, with a clean UX and focused storytelling.
Greenlite isn’t just a client—they’re a creative partner. Our relationship is built on collaboration, experimentation, and a shared commitment to making smart, sustainable design decisions that scale.Lucky for them, CMYK has all the requisite capabilities needed to overcome this challenge faster than a Greenlite customer cuts through red tape!
