Greenlite Technologies

Building ground-floor content for an innovative real estate start-up

Project Intro

Greenlite is a B2B SaaS start-up that accelerates the construction permitting process for franchises, multi-unit retailers, developers, and contractors to help them break ground and open units in a fraction of the time it would normally take them.

highlights – web content

Ahead of a big PR push about their latest round of funding, Greenlite needed to quickly add six new pages of content and an animated explainer video to their website to properly present their brand and services both to potential customers and investors. With a hard deadline in four short weeks, Greenlite trusted CMYK’s talented and nimble team to take on both projects at once.

Working within their existing Webflow CMS, we improved their content strategy and wrote compelling and concise copy to create intuitive user journeys and support key conversions. We also optimized their 3rd party integrations, creating a form that sorts users into dedicated hubspot funnels based on their answers.

highlights – animated hero video

Through compelling animation, voiceover narration, and narrative techniques, our video helps to convince target audiences that Greenlite’s services can make a significant, positive impact on their development projects.

Greenlite recognized that their marketing team needed creative support to help drive sales and present their innovative business in the most authentic and effective ways possible, especially given the tight timeline. Lucky for them, CMYK has all the requisite capabilities needed to overcome this challenge faster than a Greenlite customer cuts through red tape!

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