Project Intro
Queer Eye Live brought the energy and transformation of the beloved Netflix show to five cities across the U.S.—a dynamic, in-person celebration of community, style, and self-love. CMYK was tapped to shape the digital storytelling that would amplify the live experience and keep audiences engaged from first announcement to final standing ovation.
Social Content Strategy
We created a full bank of social-first assets—short videos, memes, and static visuals designed for virality and shareability. Each piece was tailored to platform and city, striking a balance between playful and heartfelt to mirror the tone of the show itself.
Custom Brand Toolkit
To keep messaging aligned across internal teams, partners, and talent, we built a branded content playbook. This included voice and tone guidance, visual direction, and modular templates for the Queer Eye team to use throughout the tour.
Results & Impact
Our creative helped generate buzz across Instagram and TikTok, amplified by the cast’s personal accounts and fan engagement. The social toolkit empowered Queer Eye’s internal team to stay nimble while keeping the brand voice cohesive across five cities and dozens of local moments.
