Project Intro
Nexstar is America’s largest local broadcaster, delivering premium content across 200+ owned or partner stations, 125 websites, and 239 mobile apps. They needed a new homepage for their Advertising arm that would not only showcase their capabilities but also differentiate themselves in the competitive world of ad sales.
Given our extensive experience crafting compelling homepages (and entire web platforms) for the likes of WMG, Arlo Hotels, G7 Entertainment Marketing, and many more, CMYK was an easy sell to take on the job.
HIGHLIGHTS
Our task was to design and develop a creative and experiential homepage for Nexstar Advertising. The goal was to communicate their story, capabilities, reach, and updated brand identity through a seamless scroll experience.
our approach
We took a strategic approach to highlight Nexstar’s strengths. By showcasing their affiliate brands, talent, and case studies, we effectively communicated their solutions and capabilities to potential clients.
Engagement through content
To drive engagement, we provided Nexstar with flexible page templates that can accommodate rich media content. Additionally, we meticulously crafted a custom digital framework that ensures brand adherence across devices.
The result
The sleek and intuitive homepage we built accomplished the objectives set by Nexstar. We helped them stand out from competitors, effectively communicate their value proposition to potential clients, and drive engagement through compelling content. The flexible and brand-adherent templates ensure a seamless user experience on both the front and back end.
With a website they can be proud of, Nexstar Advertising is free to focus on growing their business and keeping pace with the ever-changing media landscape.
