Project Intro
The Wall Street Journal is one of the world’s most popular & trusted publications on the subjects of business, economics, and finance. Having previously enlisted CMYK for our design services, our friends at WSJ naturally turned to us to expand and create new event collateral for their rebranded Future of Everything Festival (FOEF) and Global Food Forum in 2024.
Playlist
WSJ FOEF – Falling Blocks Bumper
Video
Event Collateral
CMYK created engaging, dynamic, and aesthetically aligned content to inject variety, energy, and cohesion into the live stream and event stage screens.
![WSJ FOEF](https://wearecmyk.com/wp-content/uploads/2024/05/2.jpg)
![WSJ FOEF](https://wearecmyk.com/wp-content/uploads/2024/05/JoinUs.gif)
event collateral
To allign with the FOEF brand identity, we utilized the flexibility and mobility of the “F” logo to inform the design and movement across all deliverables. These included quick animated intro videos introducing the hosts and presenters of each segment as well as an opening video that played at the top of each day of programming.
![WSJ](https://wearecmyk.com/wp-content/uploads/2024/06/wsj-gif2.gif)
![WSJ](https://wearecmyk.com/wp-content/uploads/2024/06/img-2.jpg)
![WSJ](https://wearecmyk.com/wp-content/uploads/2024/06/wsj-foef-img-3.jpg)
video production
WSJ also took advantage of our production capabilities, hiring us for event videography and editing of a teaser video for The Lab, featuring over a dozen innovative businesses with featured booths at the Festival.
![wsj](https://wearecmyk.com/wp-content/uploads/2024/06/img-5.jpg)
![wsj](https://wearecmyk.com/wp-content/uploads/2024/06/img-4.jpg)
conclusion
CMYK once again proved our ability to efficiently produce impactful design and video for live events. Our nimble and talented teams collaborated closely with the WSJ team and with each other to produce outstanding animated content that appealed to a VIP audience.