Pati Jinich

Bringing delicious cuisine to the masses

Project Intro

With so many irons in the fire, Pati was in need of a platform to bring everything together, both for her existing audience and in order to capture new attention, and to do this she enlisted CMYK to design and develop a new home for her many writings, recipes, and video content.


Prior to the redesign process, Pati’s online footprint was just that—a disconnected trail of impressions across the web, with a recipe site here, a blog of food writing there, and no place to store multimedia content.

To solve for this, we pulled all existing content from her various sites and combined it into a single, integrated database, while also building out a robust video library.

As part of this process, we also totally reimagined the layouts for existing content such as recipes in order to make it easier to read and easy for users to navigate, alongside the introduction of smart search and filtering capabilities that allows users to hone in content by ingredient, dish, meal, cook time, and even by which episode of Pati’s Mexican Tablea particular dish was featured in! It’s never been easier to find the food you’re looking for.

Pero y si solo hablo español, you ask? Well, that’s easy: just click a button and be connected to the Spanish language site, complete with all recipes, interactive elements, and multimedia content—no easy task for such a richly featured website! But that’s what happens when you pair award-winning content with a team of award-winning designers and developers: a beautiful, highly-functional, and (hopefully) award-winning website.

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