OPRY is an entertainment group that includes the Blake Shelton-inspired country music venue and restaurant franchise Ole Red. Leading up to the grand opening of Ole Red’s new Sin City location, Opry deputized CMYK to revitalize Ole Red’s digital platform.
The previous website failed to capture the essence of Ole Red’s lively venues and brand. So CMYK co-founding partners Adam and Chris journeyed to Nashville to experience the flagship Ole Red firsthand (and indulge in a little country-lovin’ fun) before meeting face to face with the Opry team.
In the design phase, we opted for rough edges and textured backgrounds to infuse the website with a tactile quality reminiscent of Ole Red’s physical spaces. This approach aimed to bridge the gap between the digital and real-world experiences.
The previous site lacked a centralized information hub to manage content. Drawing from our experience with similar projects, such as Arlo Hotels, we developed a multi-site platform comprising the corporate site and six location-specific sites. This architecture allowed for centralized management and seamless expansion of the platform in lock-step with the franchise.
A key feature of this approach was the automatic sharing of information across all sites. This enabled the creation of a shared library of artists and bios to ensure consistency and accessibility, bolstering SEO performance and enriching the user experience. We worked directly with custom plugin developers to tailor this feature specifically to Ole Red’s needs.
To meet Opry’s requirements, we implemented WordPress VIP for the CMS. This provided enhanced code-checking capabilities, ensuring a flawless digital experience for site visitors and managers alike.
The revamped Ole Red platform boasted enhanced flexibility, with customizable headers, content layouts, and rich media presentations. This flexibility empowered Ole Red to tailor their digital presence to a range of content needs. Third-party plugin integrations, including CCC, Salesforce, and social media feeds, streamlined bookings, merchandise sales, and ticketing processes.
This wasn’t CMYK’s first rodeo; a tight timeline and some technical hurdles were no match for true grit and ingenuity. The Ole Red platform exemplifies our commitment to delivering bespoke and high-calibre digital solutions to our partners. Opry was so impressed with our craftsmanship that we embarked on additional ventures simultaneously, and we look forward to sharing those a little farther down the trail.