Center for Civilians in Conflict (CIVIC)

Civilians and the future of conflict

Project Intro

CIVIC enlisted CMYK to create an interactive, web-based experience that would help viewers understand critical importance of the organization’s mission through storytelling and digital interactions.

We designed and developed a gamebook-style website in which users must make difficult strategic choices about how they would wage a hypothetical war and learn about the potential ramifications on civilian populations. Choosing escalation or clandestine operations, blockades or invasions, can result in varying degrees of civilian casualties, economic fallout, and population displacement.


In order to enhance the narrative, we proposed and built a series of tools designed to increase user engagement draw attention to impactful information.

These included custom-made image collages that animate and merge together on screen, a countdown clock at key decision points to create a sense of urgency and tension, a dynamic casualty counter that ticks upward to record the human impact implied by various narrative paths, and pop-up reference screens so users can choose to learn more about specific terminology and advanced concepts as they arise throughout the stories.

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