Van Brunt Stillhouse is a maker of fine and powerful liquors based in Red Hook, Brooklyn, and since CMYK is a very, very thirsty company, it made perfect sense for us to team up and get “behind the label”.
Behind the Label with Van Brunt Stillhouse
The team at Van Brunt Stillhouse engaged CMYK to help with the production of video content to use as marketing and promotional materials for their online and social presence. Our strategy was based around a single day shoot to capture their brand story in as many ways as possible. When all was said and done, we ended up with three different videos and snackable social bites, each taking a different look and approach to the Stillhouse brand.
For the micro-documentary, we wanted to get at the heart of why founders Daric Schlesselman and Sarah Ludington started the Stillhouse, and chose to focus the narrative not directly on the their products, but instead focused on the company and founders’ journeys through the lens of the distillation process.