LesserEvil

Snacks on a mission to change the world

Project Intro

To help launch their new grain-free Paleo Puff line of snacks, Lesser Evil Snacks hired CMYK to produce a series of videos that explore the world of CrossFit, nutrition, and LesserEvil’s new paleo diet offerings featuring six-time CrossFit Games athlete and social-media sensation Lauren Fisher.

Highlights

Each video was shot on-location in beautiful San Diego in a docu-style format that focuses on Lauren’s thoughts on nutrition and exercise, while exploring her life story and motivations toward athletic excellence. Rather than dwelling solely on the product range offered by LesserEvil, we captured content that speaks to the ideals embodied by the company, such as the importance of healthy living.

Over the course of a two day shoot, we captured footage of Lauren’s daily workout routines and discussions about focus, commitment, recovery, strength, and competition (and snacking on some Paleo Puffs here and there along the way).

We produced one 90-second documentary and 15 social media-friendly videos that have each been viewed over 50,000 times!

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