Project Intro
G7 Entertainment Marketing creates unforgettable experiences for their clientele including talent booking, experiential marketing, event production, and more. To communicate the breadth of their expertise and celebrate their flashy new brand identity, G7 chose CMYK to re-envision their digital home.
highlights
We applied G7’s updated brand language in delightful and deeply functional ways to create compelling, exploratory pathways for users. A key priority was to design two distinct user journeys – one for those interested in booking talent, and another for those looking to produce an experience.
Taking cues from physical wayfinding, we applied brand iconography to site navigation, organizing content by interest or discipline. Presentational formats that are clear, pronounced, navigable, and durable provide a robust framework for showcasing past work as the organization continues to thrive.
Additions to the site’s former architecture included a home for News and Insights, where press info, abridged case studies, and editorial content can be housed and explored. We also created custom landings for the organization’s two major service pillars, elucidating G7’s offerings and structure to visitors. As with many of our projects, we identified key conversion points- in this case, lead acquisition for new business- and ensured that opportunities to stay engaged were strategically peppered throughout the browsing experience.
Each of the site’s pages were suffused with the brand’s updated visual language, including playful brush stroke textures, icons, and a rich color scheme.
By applying all of these elements in aesthetic and functional ways, we gave utility to the updated visual system, boosting familiarity and affinity for the G7 brand and enticing top-tier talent to join their roster.
