Bank of America

Better Money Habits

Project Intro

As one of the largest financial institutions in the world, Bank of America (BofA) has an incredibly diverse clientele and range of services they provide; one of those services is to create educational and financial literacy content to help a new generation of investors.


In furtherance of this goal, BofA partnered with CMYK to produce a live-action explainer video video featuring of one of the company’s investment strategists to communicate the value of investing and the power of compound interest over time.

To support and visualize these introductory financial concepts, we created and overlaid a series of simple yet compelling animations. We also included candid behind-the-scenes moments with the subject to create a sense of relatability and warmth.

In addition to the full length video, we edited an abridged version for social campaigns and other marketing needs to help reach as many new investors as possible.

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