Project Intro
Arlo Hotels wanted to elevate their rooftop bars from mere hotel amenities to vibrant, standalone destinations for both guests and locals alike. Thus, ART Rooftops was born– a brand within the Arlo family but with its own distinct identity and allure.
Arlo needed a creative partner who could navigate this dynamic in a thoughtful way to bring ART Rooftops online. Having recently proven our expertise and understanding of the Arlo brand with the successful launch of arlohotels.com, CMYK was the obvious choice. And so we crafted a digital experience that captures the essence of each rooftop location, highlighting their unique art pieces and breathtaking views through photography.
HIGHLIGHTS
For ART Rooftops, we crafted a digital experience that captures the essence of each rooftop location, highlighting their unique murals, breathtaking views, and vital patrons through photography and artful scroll animations.
We made dedicated landing pages for each venue featuring event listings and menus and incorporated scroll animations inspired by ART Rooftop’s brand guidelines, ensuring that every aspect of the website reflected the brand’s sophistication and appeal.
One of our key challenges was integrating this new site into the existing multi-site platform we built for Arlo while maintaining a seamless user experience. Through careful design and development, we implemented a solution that allows Arlo’s team to effortlessly manage the back end and link to ART Rooftops on the front end while preserving the brands’ distinct identities.
Whether you’re a hotel guest seeking a memorable experience or a local looking for a chic rooftop hang, ART Rooftops offers a fusion of style, ambiance, and (of course) art that sets it apart as a premier destination in each city and neighborhood that Arlo calls home. Cheers to that!
