Project Intro
Queer Eye Live brought the energy and transformation of the beloved Netflix show to five cities across the U.S.—a dynamic, in-person celebration of community, style, and self-love. CMYK was tapped to shape the digital storytelling that would amplify the live experience and keep audiences engaged from first announcement to final standing ovation.
Social Content Strategy
We created a full bank of social-first assets—short videos, memes, and static visuals designed for virality and shareability. Each piece was tailored to platform and city, striking a balance between playful and heartfelt to mirror the tone of the show itself.
Custom Brand Toolkit
To keep messaging aligned across internal teams, partners, and talent, we built a branded content playbook. This included voice and tone guidance, visual direction, and modular templates for the Queer Eye team to use throughout the tour.
Results & Impact
Our creative helped generate buzz across Instagram and TikTok, amplified by the cast’s personal accounts and fan engagement. The social toolkit empowered Queer Eye’s internal team to stay nimble while keeping the brand voice cohesive across five cities and dozens of local moments.
Project Intro
Named after Sgt. Matthew Abbate, a Marine Raider killed in action, PB Abbate provides spaces—both physical and digital—where veterans can reconnect, heal, and find purpose beyond the uniform.
CMYK partnered with PB Abbate to create a powerful social media campaign for Veterans Day 2024. The goal: raise awareness around veteran suicide, particularly among non-combat veterans, and drive donations to support PB Abbate’s community-based mental health programs.
The Results
- $55K Raised from the campaign
- Over 30% Increase in followers
The Concept: “SAVe – Support A Veteran”
We built the campaign around a simple, urgent idea: support a
veteran by donating to PB Abbate and amplifying their stories. At the center of the campaign was a surprising and underreported stat:
“Non-combat veterans are 68% more likely to die by suicide than combat veterans.”
Our Role
- Concept & Messaging – We developed the campaign name and narrative arc, anchoring the video in a truth that few people know—but many need to hear.
- Scriptwriting & Storyboarding – We wrote a concise, emotionally resonant script that framed the issue without sensationalizing it.
- Video Editing & Motion Design – We handled full production—editing archival footage, designing type treatments, and adding motion graphics to create a piece that felt urgent, modern, and respectful.
- Social Media Optimization – The final cut was tailored for Instagram, LinkedIn, and Facebook—with platform-friendly captions, timing, and pacing.
The Outcome
The video launched on Veterans Day 2024 and served as the core asset in PB Abbate’s month-long social campaign. It raised both funds and awareness, and helped spotlight veteran stories that are often overlooked—especially those of non-combat vets.
When country superstar Luke Combs opened his new Nashville bar and restaurant, Category 10, he needed more than a website—he needed an online experience that matched the heart, humor, and homegrown energy of the brand. CMYK partnered with Category 10 to launch a full digital presence and create an immersive interactive installation that brings one of the restaurant’s most iconic features online.
Website Design & Launch
We designed and built the official Category 10 website to capture the spirit of the space—bold, welcoming, and unmistakably Luke Combs. From the typography to the textures, the site reflects the same energy as the restaurant’s interiors, with attention to storytelling and usability across all devices.
Interactive
Highlights include:
- A fully responsive build with a mobile-first design approach
- Clear paths to reservations, events, and merchandise
- Dynamic content modules to support future growth
- Seamless integrations for third-party booking and social
The launch timed perfectly with the restaurant’s grand opening in downtown Nashville, helping build buzz and support press coverage of the event.
A Collaboration Built for Country Royalty
From the back-end development to the visual details, every part of this project was designed to reflect Luke’s personality and connect with his fans. We worked closely with the Category 10 team to make sure the brand translated across both physical and digital spaces.
CMYK is proud to have helped launch one of Nashville’s most exciting new destinations—with more digital experiences to come.
Project Intro – WMG.com
When Warner Music Group (WMG) came to us with the opportunity to redesign their corporate website, it was music to our ears. The international entertainment company and record label had just completed an extensive rebranding process, and they needed to express their visual identity through a new website. Our challenge was to take the new collateral and design a digital system that reflected both the brand’s deep history and their focus on the future.
Highlights – WMG.com
The new site’s homepage is the centerpiece of the design. Through a continuous scroll, we explore WMG’s brand narrative through their core tenants and highlight the artists, labels, and people that make WMG such a special place.
Bold typography reinforces these key messages, while animated design elements and embedded rich media showcase their global reach.
A key component of WMG’s new branding is the 67-degree motif, the precise angle at which the “W” of the corporate logo forms. So we created a digital design system used throughout the website that leverages this visual cue to showcase all visual content, including motion graphics, imagery, and typography. The result is an unconventional and surprising interface that feels exciting, energetic, and forward-thinking.
Another important consideration for the platform was designing a back-end that allows WMG to update and curate media across the site. The music industry is constantly changing with new music, emerging artists, and tech, so the ability to replace videos quickly was built into the content management strategy.
What we crafted is a compelling and energetic site that will engage music lovers and prospective employees alike. Our design and storytelling techniques are intended to celebrate music and the people who make it.
The site was awarded as an Honoree for Best Music Website by the Webby Awards.
Project Intro – WMGATHERING
But WMG.com was just the beginning of our partnership. WMG needed to announce the updated brand and effectively communicate new initiatives to their staff and stakeholders around the world. As experts in video production & digital broadcasts, CMYK was a natural partner to help achieve this goal.
Playlist
MUSIC IS EVERYTHING + SPEAKER INTROS
Video
Project Highlights – WMGathering
CMYK produced an epic brand reveal video featuring candid interviews, celebrity cameos, eye-popping animation and, of course, LOTS of music. The hour-long, star-studded presentation was then successfully broadcast to WMG employees around the world.
CMYK managed all aspects of this production, capturing and editing footage into an impactful and cohesive final product. Additionally, our post production team leveraged new brand guidelines to create stylized motion graphics to enhance transitions, introduce speakers, communicate narrative elements, and introduced new logos, design collateral, elements, and exciting new applications of color.
Project Intro
After a 4 year renovation of the Yale Peabody Museum , the “YPM” tasked us with producing short-form video content to help enrich their visitor experience and offer deeper insights and perspectives of the exhibits across the museum.
We created several unique “series” for integration into the museum’s partnered mobile application, Amuse. The series were comprised of 50 short form video pieces ranging from dinosaur cleanings to Mesopotamian recipe books.
HIGHLIGHTs
We pitched over 10 different episodic series concepts based around the goals and voices of the Peabody – everything from a puppet-led exploration of the museum to a series focused on the smallest items in the Peabody’s vast collection of 14 million artifacts. We settled on a select few ideas, creating unique identities for each, from graphic design to content and editing style.
Production
Shooting on-location with a small yet efficient crew, we captured expert perspectives from archaeologists, paleo-botanists, and preservation specialists on a wide range of topics such as ancient Mesopotamia and Assyria.
Distribution
Peabody will initially distribute these series via the Amuse App – their collaborative partner for location-specific content within the museum – However, knowing another short term goal was to boost their up-and-coming social media networks, our post-production team made episodes suitable for various platforms, including versions optimized for YouTube and social media campaigns.
We are working hard to make the new-and-improved Peabody Museum a “social media darling.”
Because the Peabody is intrinsically tied with Yale, we have a great opportunity to create a learning experience for some of Yale’s students. A long term goal of the museum is to have a student-run communications team produce videos in-house.
As an ongoing process, we are leading collaboration sessions and workshops with a handful of students to turnkey our creative process.
We gave students the opportunity to learn our creative process and get hands-on experience assisting our team and crew on shoots and edits. Our goal is to teach students how to craft original episodes from their own perspectives.
Project Intro
Stampede Ventures is an independent entertainment media company creating the next generation of blockbuster franchises and connects with audiences through compelling storytelling across Film, Television, Alternative, Kids & Family, and International content.
With over 150+ projects in development or pre-production in collaboration with major studios, broadcast networks, and platforms, Stampede sought to enhance their online presence with a new, engaging platform to showcase their high-quality portfolio, attract potential investors, and foster deeper connections with fans.
HIGHLIGHTS
CMYK led the charge to bring Stampede’s vision to life. We designed a bold and functional website that highlights upcoming projects, subsidiary companies, press updates, and engages fans through interactive elements. Finding commonalities across their target users, we created a seamless user experience for investors, fans, and industry contacts alike.
We built a robust and flexible back-end framework to accommodate future growth of the company and their portfolio.
Additionally, we included ecommerce functionality for future merchandising and designed a visually captivating interface that aligns with Stampede’s branding, enhancing brand affinity and recognition. We creatively utilized brand elements as interactive touch points, making iconography functional, not just decorative.
The result is a digital platform that not only showcases Stampede’s achievements but also sets the stage for their continued success and expansion in the entertainment industry.
Project Intro
The Wall Street Journal is one of the world’s most popular & trusted publications on the subjects of business, economics, and finance. Having previously enlisted CMYK for our design services, our friends at WSJ naturally turned to us to expand and create new event collateral for their rebranded Future of Everything Festival (FOEF) and Global Food Forum in 2024.
Playlist
WSJ FOEF – Falling Blocks Bumper
Video
Event Collateral
CMYK created engaging, dynamic, and aesthetically aligned content to inject variety, energy, and cohesion into the live stream and event stage screens.
event collateral
To allign with the FOEF brand identity, we utilized the flexibility and mobility of the “F” logo to inform the design and movement across all deliverables. These included quick animated intro videos introducing the hosts and presenters of each segment as well as an opening video that played at the top of each day of programming.
video production
WSJ also took advantage of our production capabilities, hiring us for event videography and editing of a teaser video for The Lab, featuring over a dozen innovative businesses with featured booths at the Festival.
conclusion
CMYK once again proved our ability to efficiently produce impactful design and video for live events. Our nimble and talented teams collaborated closely with the WSJ team and with each other to produce outstanding animated content that appealed to a VIP audience.
Project Intro
Solestial is a start up in the emerging space-tech industry. Their mission: to provide abundant energy to the next generation of satellites and spacecraft with cutting-edge silicon solar panels. Offering enhanced durability, efficiency, and affordability, these panels are designed to power a new era of space exploration and research.
The Solestial team was unable to make updates on their outdated website without external help. It also relied entirely on 3D product renders, which didn’t help their credibility nor reflect their progress. They needed a more functional, adaptable site with updated multimedia content to support their messaging and credibility. Fortunately, CMYK stepped in to help them achieve these objectives.
HIGHLIGHTS
To show potential partners, investors, and talent that Solestial’s space-age solar panels were not science-fiction, CMYK conducted on-site photo and video shoots at their Tempe, Arizona facility. Photography highlighted their facilities, people, and products, while our video content captured the manufacturing process and featured interviews with key personnel and an investor who spoke to Solestial’s innovation, talent, and vision.
CMYK also developed new 3D renders of their products in various contexts, demonstrating current use and future applications on spacecraft. The comprehensive multimedia content we produced bolstered Solestial’s credibility and authority in the industry.
In parallel, we also designed and built a custom website aligned with Solestial’s goals. We designed the site for longevity and customizability and ease of editing by their team, with interactive elements to enhance the user experience. Smooth animations and tech-forward design accents provided a sleek, refined, and slightly futuristic feel without veering into science-fiction.
The aesthetic theme achieves a sleek, elegant look that channels the inspiration and wonder of a starry night sky. Bold data visualizations and high-quality product renders, supported by engaging video interviews all help captivate visitors. The site’s design aims to compel potential talent and investors to get involved.
Ultimately, CMYK’s strategic and integrated approach revitalized Solential’s marketing efforts by leveraging video, photo, 3D, and interactive to power-up their brand presence in the space-tech sector.
Prepare for liftoff, space cowboy… 🚀☀️
Project Intro
The Chosen is a dramatic retelling of the Gospels that has reached over 200 million viewers globally. The showrunners knew their bold and compelling interpretation (featuring a talented and diverse cast) could appeal to more fans of prestige period dramas, even those who aren’t religious.
They sought to find a creative partner who could appeal to new audiences and build hype leading up to season four with fresh campaign ideas, and they were #blessed to find CMYK !
Playlist
Matthew
Video
We brainstormed and pitched several concepts, from digital trading cards and dating app profiles for their characters to behind-the-scenes content and a “Jesus on the Street” video that would capture Jesus wandering the streets of Manhattan, asking strangers for directions and asking if they’ll “follow him,” (as he does on the show). The Chosen team loved our ideas.
Character Recap videos
We began by creating six “character recap” videos. Working closely with their team, we condensed the character arcs of six disciples into poignant short compilations that highlight their most pivotal moments over the first three seasons.
THe Results
With well over half a million views and over 1,300 comments (and counting), the response to these videos has been overwhelmingly positive. Numerous fans confessed they were moved to tears, while others expressed their excitement for season 4 and their appreciation for putting the spotlight on their favorite characters in such moving and succinct compilations.
The videos succeeded in stoking anticipation for season four and prompted fans to engage with each other and re-watch the series. They also helped encourage new audiences to check out the show by showcasing the high production value and deep, emotional storylines of the diverse cast, both of which help to make The Chosen so much more than just “a show about Jesus.”
Social graphics
We also worked closely with our friend and frequent collaborator Barry Bruner to create a series of beautiful graphics to be shared on The Chosen’s instagram page. The designs represent each disciple through stylized interpretations of themes in their respective journeys. Check back soon to see the results!
Project Intro
OPRY is an entertainment group that includes the Blake Shelton-inspired country music venue and restaurant franchise Ole Red. Leading up to the grand opening of Ole Red’s new Sin City location, Opry deputized CMYK to revitalize Ole Red’s digital platform.
How it went
- 48.8% increase Active Visits
- 8Websites Merged into a multisite
The previous website failed to capture the essence of Ole Red’s lively venues and brand. So CMYK co-founding partners Adam and Chris journeyed to Nashville to experience the flagship Ole Red firsthand (and indulge in a little country-lovin’ fun) before meeting face to face with the Opry team.
highlights
In the design phase, we opted for rough edges and textured backgrounds to infuse the website with a tactile quality reminiscent of Ole Red’s physical spaces. This approach aimed to bridge the gap between the digital and real-world experiences.
The previous site lacked a centralized information hub to manage content. Drawing from our experience with similar projects, such as Arlo Hotels, we developed a multi-site platform comprising the corporate site and six location-specific sites. This architecture allowed for centralized management and seamless expansion of the platform in lock-step with the franchise.
A key feature of this approach was the automatic sharing of information across all sites. This enabled the creation of a shared library of artists and bios to ensure consistency and accessibility, bolstering SEO performance and enriching the user experience. We worked directly with custom plugin developers to tailor this feature specifically to Ole Red’s needs.
To meet Opry’s requirements, we implemented WordPress VIP for the CMS. This provided enhanced code-checking capabilities, ensuring a flawless digital experience for site visitors and managers alike.
The revamped Ole Red platform boasted enhanced flexibility, with customizable headers, content layouts, and rich media presentations. This flexibility empowered Ole Red to tailor their digital presence to a range of content needs. Third-party plugin integrations, including CCC, Salesforce, and social media feeds, streamlined bookings, merchandise sales, and ticketing processes.
This wasn’t CMYK’s first rodeo; a tight timeline and some technical hurdles were no match for true grit and ingenuity. The Ole Red platform exemplifies our commitment to delivering bespoke and high-calibre digital solutions to our partners. Opry was so impressed with our craftsmanship that we embarked on additional ventures simultaneously, and we look forward to sharing those a little farther down the trail.
