Founded over two decades ago, Worksoft is one of the leading platforms for test automation, process discovery, and documentation. As part of a company-wide re-branding initiative, Worksoft engaged with CMYK to produce a series of motion graphics videos that would be used to shine a light on the company’s new image.
Starting with an updated, yet nascent, identity of brand colors, messaging, and overall themes, we developed a series of vivid, 3D-animated sequences using Houdini and RedShift to be used as building blocks for additional productions, as well as collateral across various digital platforms. From there, we created a brand introduction video that showcased Worksoft’s revitalized identity, as well as re-iterating the scope of their services and position as a market leader.
In conjunction with this video, we produced an explainer-type series with their chief solutions architect, showcasing the features and raisons d’être of their most important products and services. Each video was a combination of live-action footage and on-screen motion graphics and transitions, built upon assets developed for the brand introduction, creating a simple and clear system of images and symbols across all videos.