Branding & Identity
Tradition and legacy were extremely important while working with the Philadelphia Association of Community Development on an updated look and feel. CMYK needed to draw tribute to the visual imagery that has repre- sented the non-pro t for 25 years, while creating a more modernized and streamlined aesthetic. CMYK created an updated logo for the organization and its educational initiatives, in addition to rede ning the typography and color scheme that will be used throughout their collateral.
Additionally we are currently worked with the PACDC on the creation of a digital platform that helped to educate their audience by providing advocacy tools and a knowledge bank of resources that are easy to download. Their platform was shamelessly integrated with Nation Builder to allow the community to engage with their platform in meaningful ways.