Fair Data Visualization
Fair is a growing start-up that aims to simplify the car leasing process by centralizing nearly all aspects of the experience in a single place and accessible right from an app. But in order to simplify the leasing process, they had to first start by simplifying internal access to their troves of data, thanks to a CMYK-designed and developed visualization tool that maps their entire vehicle pipeline from auction to dealership to consumer.
Starting with a massive list of vehicle identification numbers, inventory codes, and other data sets, we developed a custom tool to import and map the current and historical location of each vehicle traveling through Fair’s network, as well as filter the total list against key internal metrics in order to communicate important information clearly and comprehensively to all company members and investors. Additionally, a heat map was developed to show historical service demand and growth in markets across the country, as well as a breakdown of consumer and ride-sharing user-types.
With a simply designed and highly legible interface, based off of Fair brand guidelines and built on top of a Mapbox framework, the Fair visualization is a holistic and accessible data tool, feature-rich without a daunting learning curve for broad sets of users.