CADOGAN
Cadogan
May 2017
INTRO
Cadogan Group is a global project finance firm that specializes in a wide-array of complex products and services—they are also a relatively new company seeking to hit the market with a strong visual impact and identity.
In order to help them launch their brand, we developed a system that reflected their sophisticated and technically savvy approach to financial consulting, paired with a sleek and modern look.
WHAT WE DID
The brand system includes an animated logo that hints toward their 360-degree understanding of the markets they serve, a highly contrasted color scheme, and bold typography that clearly represents both the owners and the company.
For the digital platform, we understood that with the limited content that would be hosted on their site our real task would be to make the site itself feel reflective of the new identity. We accomplished this by incorporating subtle animations and interactions throughout the entire site to help augment and elevate the online experience while expanding on the themes of the brand system we designed for them.
THE SITEMAP
THE BRAND
THE SITE
