New York, NY | October 21, 2025 — Levine Music has launched their rebrand and newly reworked website created in partnership with creative agency CMYK. The project marks a major transformation for one of the country’s leading community music schools and reflects a full year of close collaboration between the two teams.
Established in 1976, Levine Music is a leading community music school in the Washington, D.C. region, whose mission is “to inspire everyone in the National Capital Region to love music, offering opportunities to discover how music can provide purpose, elevate, and heal.” It serves children and adults of all ages and backgrounds, delivering inclusive music education and fostering creative discovery across its campuses.
“At its core, this rebrand celebrates the spirit of community and artistry that defines Levine,” said Adam Scher, Co-Founder and Creative Director at CMYK. “We set out to create something timeless, welcoming, and worthy of the institution’s impact on music education in Washington.”
The new logo takes inspiration from the seating chart of an orchestra, symbolizing harmony, collaboration, and shared experience. A clean and modern typography system replaces the previous script logo, creating a visual identity that feels confident and contemporary.
The website, rebuilt from the ground up on WordPress, introduces a restructured course catalog with improved filters and search, an integrated e-commerce system for event ticketing, and a rewritten ActiveNet sync that streamlines class management for staff. The design highlights expressive photography and a mobile-first layout that brings the energy of the school to life on every screen.
“This project represents a true evolution for Levine Music,” added Chris Langer, Co-Founder and Production Director at CMYK. “It’s more than a new design. It’s a complete reintroduction of the organization and how it connects with students, families, and supporters.”
The new Levine Music website launched Monday, October 20, at www.levinemusic.org.
Levine Music
Modernizing a legacy of music education for the next generation
About CMYK
CMYK is an award-winning, Brooklyn-based digital agency that creates multi-dimensional experiences across digital and physical mediums. Known for a hands-on approach, CMYK moves beyond just ideation and consulting to focus on execution and production, building lasting client partnerships through service-driven, creative work. With an in-house team of expert designers, developers, video producers, and strategists, CMYK delivers projects ranging from complex web platforms to documentary films. This flexibility allows CMYK to choose the most effective medium for each story, crafting authentic, impactful experiences that resonate with audiences. For more information visit https://wearecmyk.com.
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