Project Intro
United Against Nuclear Iran (UANI) is a non-partisan nonprofit organization that aims to deter the Iranian Regime’s nuclear ambitions, human rights violations, and support of terrorism through activism, policy, and public support. The 2022 UANI Summit gathered influential policy makers, human rights activists, and diplomats to help them do just that.
Playlist
About UANI
Video
Project Overview
UANI sought a complete rebrand of the Summit ahead of the 2022 event. CMYK created a new brand identity and expressions across digital and physical event collateral and an official “About UANI” video to amplify and uplift the gathering’s mission.
In order to best communicate the summit’s crucial messaging, we began with creating a malleable brand identity rooted in recognizable shape, pattern, and color- providing both symbolic and literal wayfinding markers for event guests
A color scheme of muted blues and greens, plus pops of goldenrod, communicate the seriousness of the event while also injecting bright, optimistic highlights. These serve both an aesthetic and functional purpose- allowing color, scale, and context to illustrate both rhetorical and physical wayfinding.
The gridded shapes form archways (like doors or bridges) to communicate the opportunity of non-partisan collaboration and unity at the Summit, while also creating a useful format for visually dynamic and culturally resonant presentations.
In all, we created a wide range of design assets, from printed programs and directional signage to animated title cards for the event’s live stream, all anchored by a clear, cohesive, and compelling visual language.
