How can a “website” become an “experience”?
Celebrity chef Mario Batali’s is prolific. With numerous award-winning restaurants, best-selling cookbooks, new recipes, videos and travels, he has a lot to share with his audience. We were thrilled to dig into this project and tackle it from a completely holistic and immersive approach All of this content can be overwhelming for a user -how do you navigate it? Some users may only be familiar with Mario from one spoke of his brand – for example, restaurants. How do provide them with the information they are seeking on this spoke – and introduce new aspects of Mario – like his recipes and philanthropy – at the same time? And most importantly, how do you create a destination where users will spend time exploring and continue to return to for all things Mario?