United Against Nuclear Iran

Powering crucial conversations through concerted messaging

Project Intro

For the organization’s 2022 Iran Summit- a gathering of policymakers, human rights activists and diplomats working to combat the regime’s support for terrorism, regional destabilization, and human rights violations- CMYK created a brand identity suffused through digital and physical event collateral to uplift the gathering’s message.


About UANI



In order to best communicate the summit’s crucial messaging, we began with creating a malleable brand identity rooted in recognizable shape, pattern, and color- providing both symbolic and literal wayfinding markers for event guests.

A color scheme of muted blues and greens, plus pops of goldenrod, communicate the event’s seriousness while also injecting bright, celebratory highlights.

These serve both an aesthetic and functional purpose- allowing color, scale, and context to illustrate both rhetorical and physical wayfinding.

The type of assets we created ranged considerably- from printed programs, to directional signage, to animated title cards for the event’s video stream- but all were anchored by a concise, clear, and compelling visual language.

The gridded shapes used here- evocative of archways and communicating opportunity, collaboration and cohesion- also create a format for highly graphical, culturally resonant and infinitely applicable type presentations.

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