Project Intro
For the organization’s 2022 Iran Summit- a gathering of policymakers, human rights activists and diplomats working to combat the regime’s support for terrorism, regional destabilization, and human rights violations- CMYK created a brand identity suffused through digital and physical event collateral to uplift the gathering’s message.
Playlist
About UANI
Video
highlights
In order to best communicate the summit’s crucial messaging, we began with creating a malleable brand identity rooted in recognizable shape, pattern, and color- providing both symbolic and literal wayfinding markers for event guests.
A color scheme of muted blues and greens, plus pops of goldenrod, communicate the event’s seriousness while also injecting bright, celebratory highlights.
These serve both an aesthetic and functional purpose- allowing color, scale, and context to illustrate both rhetorical and physical wayfinding.
The type of assets we created ranged considerably- from printed programs, to directional signage, to animated title cards for the event’s video stream- but all were anchored by a concise, clear, and compelling visual language.
The gridded shapes used here- evocative of archways and communicating opportunity, collaboration and cohesion- also create a format for highly graphical, culturally resonant and infinitely applicable type presentations.
