As part of this “Digital Quotient” campaign, McKinsey wanted to convey the core findings of their complex and highly detailed DQ report through a short animation. Our challenge was to distill these nuanced concepts into a succinct yet comprehensive message and create animated visuals to help communicate this message to a sophisticated audience.
After digesting the findings of the “Digital Quotient” report, we developed a script which parsed their findings into clear and distinct messages. Taking these messages, we crafted a clear script and designed compelling animated visuals to enhance and reinforce these concepts.
Lastly, we arranged a score to capture the essence and tone both of the campaign and the McKinsey parent brand. Together, these elements form an elegant, informative, and engaging animated video, which has become the showpiece of the “Digital Quotient” campaign.