TRANSCELERATE

WHAT WE DID

CMYK first began its partnership with TransCelerate in 2015, and has been working progressively to overhaul their site, while constantly designing and developing for new content and functionality as the client expands their programs, initiatives, and overall reach within their industry. The challenge for this project is two-fold: the first is presenting highly technical information in a way that is engaging and easily digestible for researchers and laypersons alike; and the second is designing the site to comfortably accommodate large amounts of ever-changing content so that important documents are easily accessible to all users.

To overcome both challenges, we re-imagined content structures throughout the site to better organize the relationships between different pages and pieces of content, so that if you’re looking to get to point “C,” you can easily see the path to get there along points “A” and “B.” Additionally, we created a series of graphs and simple animations throughout the site in order to distill complex ideas down to their most important details, so that their core message is easily communicable across a broad spectrum of users.

Finally, we integrated of a series of advanced analytics programs into the site, so that we could see how people were actually using the platform on a daily basis—e.g., what links they were clicking, which files they were downloading, etc.—and re-designed pages and navigation structures in order bring important information to the forefront of the site. With these analytics in place, we are able to ensure that users are accessing the reports and program details they need.

TransCelerate BioPharma is a non-profit organization that seeks to improve the health and wellness of people around the world by simplifying and accelerating the research and development of new pharmaceuticals and therapies.