Bliss Integrated Communication
TransCelerate BioPharma is a non-profit organization that seeks to improve the health and wellness of people around the world by simplifying and accelerating the research and development of new pharmaceuticals and therapies.
CMYK first began its partnership with TransCelerate in 2015, designing and developing for new content and functionality as they expanded their programs and initiatives throughout the years. In 2020, we began the process of fully overhauling their site, in order to create a modern and highly functionality platform for future growth. The challenge for this project was two-fold: the first was presenting highly technical information in a way that is engaging and easily digestible for researchers and laypersons alike; and the second was designing the site to accommodate large amounts of ever-changing content so that important documents are easily accessible to all users.
To overcome both challenges, we re-imagined content structures throughout the site to better organize the relationships between different pages and pieces of content, so that if you’re looking to get to point “C,” you can easily see the path to get there along points “A” and “B.” Additionally, we created a series of graphs and animations to distill complex ideas down to their most pertinent details, so that their core message is easily communicable across a broad spectrum of users.
Finally, we integrated of a series of advanced analytics tools into the site, so that we could see how people were actually using the platform on a daily basis and re-designed pages and navigation structures in order bring important information to the forefront of the site. With these analytics in place, we are able to ensure that users are accessing the reports and program details they need.