Times Review News Properties
Consisting of The Suffolk Times, Riverhead News-Review, and Shelter Island Reporter news properties, the Times Review Media Group is the proud steward of a tradition of regional journalistic excellence that stretches from 1857 to modern times.
As part of their mission to provide quality news media to the communities of the North Fork on Long Island, the Times Review partnered with CMYK to bring their web platforms up-to-date, making them more responsive to a changing user base (and screen size), better and more holistically designed, and easier for their editors and administrators to maintain and keep updated throughout the day.
Aside from a new look-and-feel for the sites, we prioritized developing an updated ad strategy that allowed for a dramatic increase in available inventory for their sales team to book against and consolidating the back-end for each site into a single WordPress multi-site account, allowing editors to move seamlessly throughout all properties to post and edit content. Finally, in order to ensure that the many years of historical content was not lost in the transition, we also devised a way to import the full digital archives available from the previous sites, thus maintaining the papers’ records for many years past.