PwC is one of the largest professional services conglomerates in the world, employing over 250,000 people across the globe and with revenue in the tens of billions of dollars. As such a massive organization, their range of products and services is complex, and their clients incredibly diverse.
In order more effectively sell their services to a wide-range of people and businesses, PwC partnered with CMYK to re-brand their sales materials for a popular suite of digital tools, in order to better communicate their use and purpose for prospective clients and bring their design aesthetic into the 21st century.
We began by analyzing their current materials and re-thinking how the overall sales strategy could be effectively communicated visually as well as verbally, ultimately settling on a chevron-style pattern as a base element, which served to imbue the process with the feeling of progress and dynamism. From there, we broke down each stage of the process and each individual tool that comprised the suite, and laid them out graphically so that the PwC team felt empowered to use the presentation decks as both a standalone sales sheet and general reference guide for informing their larger conversations with clients.