HR Training Videos
Proskauer
INTRO
Global law firm, Proskauer Rose, needed to create a series of videos targeting harassment in the workplace to be used as training materials and supplemental resources in the court room. However, videos on these subjects have historically been difficult to create, and often the end products would not be taken seriously by employees.
WHAT WE DID
The topics to be covered in these videos are incredibly important. Our challenge was to find a way to communicate these issues in an appropriate tone, and still find away to make the employees pay attention. Too serious, and the videos would seem preachy and out-of-touch. Too humorous and they would seem flippant and offensive.
Our approach was to create a series of videos that were realistic, relatable, and conveyed the nuances of workplace harassment. To do this, we shot the videos on a mini-documentary style that showed a potentially difficult event and then had different characters provide comment on the event, as talking heads. By showing multiple perspectives, the videos conveyed the complexity of workplace harassment and allowed the viewer to empathize with those involved. The videos were a huge success for the client’s in-house training and have been used by them many times in court.
