Midtown Renovation Microsite

CLIENT

New York Public Library

LAUNCH DATE

September 2016

INTRO

In preparation of the relaunch of several new NYPL buildings, we collaborated with the in house digital team to create a home to update and educate the public about the new projects. We worked within the established NYPL style guides to create a design that felt consistent with the brand, but also felt unique.

 

Challenge:

We needed to create a site that showcased the NYPL’s renovations, in an user-friendly platform. Though extensive planning and communication, we were able to pinpoint how to create a site that flowed.

Our Solution: 

We wanted users to know that they weren’t on the main NYPL site, but on a “sister” site with information that focused on the renovations. On the back-end, we developed a unique way for staff to customize the layouts of the pages with a combination of in line and full bleed images.

 

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