Midtown Renovation Microsite
INTRO
In preparation of the relaunch of several new NYPL buildings, we collaborated with the in house digital team to create a home to update and educate the public about the new projects. We worked within the established NYPL style guides to create a design that felt consistent with the brand, but also felt unique.
WHAT WE DID
We needed to create a site that showcased the NYPL’s renovations, in an user-friendly platform. Though extensive planning and communication, we were able to pinpoint how to create a site that flowed.
We wanted users to know that they weren’t on the main NYPL site, but on a “sister” site with information that focused on the renovations. On the back-end, we developed a unique way for staff to customize the layouts of the pages with a combination of in line and full bleed images.
