Marketing Collateral for Gotham West


Gotham Organization

  • Flash Ads

  • Movie Posters

  • Email Blasts


Luxury residential building Gotham West needed a marketing campaign to introduce their building to target renters, sales tools to help brokers lease the building, and ongoing materials to promote onsite programming and events.

The Problem

When Gotham West approached us, they already had some collateral pieces and branding. However, there wasn’t a unified visual voice for all the audiences they were trying to reach and empower: target renters, brokers, and current tenants. Our challenge was to create a comprehensive package that could be deployed effectively to achieve their goals.

The CMYK Solution

Our first step was to create a cohesive visual campaign that we then implemented across a variety of materials:  e-blasts, flash ads, print ads and promotional materials for onsite programming, like movie screenings and rooftop parties. We also carried the style and look to brokers’ sales tools, amenity and listing sheets.