Ford Foundation: Salon Series

INTRO

Ford Foundation is one of the largest and most well-known charitable organizations in the United States, with a philanthropic history that stretches back more than eight decades. For an organization that is so entrenched in the public consciousness, the question then becomes: how do they attract fresh attention from younger groups of donors and activists alike?

To solve this problem, Ford set out to develop an event series that brought together new or potential philanthropists to engage with each other, the pressing social justice and economic issues of the day, and the core mission of the Foundation—and to do this, Ford needed an engaging and dynamic brand identity to capture the attention and imagination of these groups.

Partnering with Ford, CMYK set out to design a holistic ecosystem of printed and digital matter for the Salon @ Ford Foundation for Social Justice, which included a playful yet thoughtful brand identity, a website with Eventbrite integration, a newsletter, physical and digital event collateral, and animated sequences that breathe life into the designs. As an ongoing series of events, CMYK will be developing and producing new and exciting branded elements for this project throughout 2020.

The development of the Salon Series website is ongoing and is scheduled to launch in 2020.