INTRO

From their investments and endowments toward promoting creativity and free expression to their efforts to promote gender, racial, and ethnic equality, Ford has been on the forefront of the important issues that have defined social dialogue in American life, and CMYK is proud to be a trusted partner to their organization.Working alongside Ford’s top-notch events team in support of the launch of their New Gospel of Wealth initiative, CMYK was tasked with creating an engaging and exciting visual identity for the program that included developing a color palette, choosing typefaces, and designing logos and wordmarks.