Aetna Mobile App Prototype
Aetna
mobile prototype
user journeys
November 2016
INTRO
How can you be aspiration and grounded in reality at the same time? Aetna needed a tool to showcase their furture app, explain its functionality and motivate its sales force – and they needed it fast. The tool needed to balance realistic functionality with futurist blue sky thinking, in order to both inform and excite the national sales reps about a product that would not fully be available until 2018.
CHALLENGE
Knowing the sales reps would be on tablets and not always able to connect to Wifi, we needed to create a web app that preloads and functions seamlessly on a mobile devices. They did not want a demo showing the cold functionality of the technology. Instead, they wanted to show the human experience of engaging with Aetna.
SOLUTION
For this product, we created four narrative journeys based on typical Aetna customers. Fleshing out their user narratives, we were then able to design and develop four “Member Journeys” to not only show what the member experience would be, but also how Aetna’s future app will fit frictionlessly into your life. The final product was a a show-stopping presentation for the national sales conference, that is currently being rolled out and used by Aetna’s national sales team.
