
AETNA PROTOTYPE
INTRO
How can you be aspirational and grounded in reality at the same time? Aetna needed a tool to showcase their future app, explain its functionality, and motivate its sales force—and they needed it fast. The tool needed to balance realistic functionality with futurist blue-sky thinking in order to both inform and excite the national sales reps about a product that would not fully be available until 2018.
