The Problem

On the cusp of launching a new product initiative, Radiate needed to update their visual branding and solidifying their messaging in order to launch their company to the next level. Having used bits and pieces of content, copy and images for the first stage of the company, Radiate needed to look at their brand with an intentional gaze and detemrine what story did they want to tell and how to tell it.

The CMYK Solution

Integral to our branding process is distilling a brand down to its core ideals and beliefs. To get to these, we ran a serious of hands-on workshops and visioning sessions with key leadership. We then synthesized the finds to cull out a succinct and intentional brand guide of voice, tone and messaging. This then acted as the basis for our visual exploration, logo iterations and final comprehensive style guide, which will act as a road map for the brand.