PS 309 & The New American Academy
Department of Education
Digital Design & Development
How can digital platforms for schools go beyond “brochureware”?
The online presence of public schools is pretty bare. Schools either have a standard, generic template from the department of education created websites, or, more often, nothing at all. We’ve always found this to be a serious oversight. The internet is a cutting edge space for education and our public schools shouldn’t be left out. Giving them their own digital voice, isn’t a luxury; it’s a necessity.
We created unique platforms for two NYC schools in Brooklyn – PS309, a public elementary school, and The New American Academy, a charter school. We were thrilled to tackle these projects, because, while they may be smaller in scale , they both have huge implications on how technology and data can help these schools… and the larger institutions that govern them.
Often our clients have conflicting desires when it comes to their digital platform. They want an online space that is beautiful, alive, current and interactive. They also need something that is easy to update, simple to use and convenient to add new content to. Our clients are busy – very busy. The digital presence they want and need is rarely their “full time job” – designers and filmmakers want to show off their portfolio and work, chefs and restaurants want to show off their products and craft, and schools need to connect with their community. These two schools were no exception – managing hundreds of elementary school kids doesn’t leave a lot of time to update a website.