HR Training Videos

CLIENT

Proskauer

DELIVERABLES
  • Video Production

  • Script Development

  • Casting

LAUNCH DATE

January 2014

INTRO

How can you make people take work training seriously?

Proskauer, a global law firm, needed to create a series of corporate training videos targeted on harassment in the workplace to be used as training materials and supplemental resources in the court room. However, videos on these subjects have historically been difficult to create, and often the end products would not be taken seriously by employees. 

Problem

The topics to be covered in these videos are incredibly important. Our challenge was to find a way to communicate these issues in an appropriate tone, and still find away to make the employees pay attention. Too serious, and the videos would seem preachy and out-of-touch. Too humorous and they would seem flippant and offensive.

The CMYK Solution

Our approach was to create a series of videos that were realistic, relatable and conveyed the nuances of workplace harassment. To do this, we shot the videos on a mini-documentary style, showing an potentially difficult event, and then had different characters comment on the event, as talking heads. By showing multiple perspectives, the videos conveyed the complexity of workplace harassment and allow the viewer to empathize with those involved. The videos were a huge success for the client’s in-house training and have been used by them many times in court.

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