Mario Batali’s products needed a platform to showcase themselves, in a simple, yet crisp way. We did not want the products to get buried under cheap, commercial advertising. A online shopper deserved to experience a quick trip to Italy while viewing dozens of Mario Batali products.


We let the Mario Batali brand speak for itself, while building a crisp frame around each sauce, pasta and recipe. Inspired right out of Italy, we used the color theme and design of the products to create an experience for the online shopper. We would take these inspirations and build a site highlighting the authentic Italian cuisine.