Web Design & Development
Extending Existing Brand
In order to align the digital presence of Mario Batali’s food products, we created an online space where the aesthetics were visually aligned with each other. We collaborated with the co-packers at Gia Russa, to create a platform that highlighted the Batali branded foods. With our reccomendations we were able to highlight not only the products available, but incorporate video and recipe content that was direcly related to products. This allowed for the cross-polination of materials, so that users who are reading recipes could link directly to products used in them.