Can cancer-fighting medical equipment be fun?
Brainlab develops high technology products that help forge a global medical standard and advance health care. We have worked with Brainlab over various campaigns to expand and distribute their messaging to a wider audience, using unconventional approaches and materials. For these campaigns, we created visual identity, print and digital collateral, motion graphics and campaign videos.
One campaign presented some particularly unique challenges. Brainlab specializes in medical equipment for the diagnosis and treatment of cancer. These machines truly are the super heroes in fighting cancer. However, these products, medical technologies and treatments are a bit intimidating to patients. Our challenge with Brainlab was to create innovative ways to communicate what their products do and inspire the people affected by these technologies – patients, their families, and the Brainlab staff.